Health care has become the front and the center topic in our
national dialog in the last couple of years or so. As the politicians, lobbyists,
and policy experts hotly debate how to reform health care, it is becoming increasingly
evident that true healthcare reform is unlikely to originate from
Importantly, recent trends indicate that consumer participation in health care doesn’t need to be limited to such personal healthcare management. Consumers can also participate in innovation and value creation in varied areas of the healthcare industry, and thereby contribute to reducing healthcare costs and enhancing the overall quality of health care. A critical enabler of such consumer value co-creation is new information and communication technologies such as online health communities and Web 2.0 (social media) technologies.
Recently I co-authored an article on this topic – "Models of Consumer Value Co-creation in Health Care" – which was published in the October/December 2009 issue of the Health Care Management Review. Here is a link to the article (subscription required).
In this article, we identify four alternate models of consumer value co-creation - the partnership model, the open-source model, the support-group model, and the diffusion model. Our objective was to develop a better understanding of how consumers can co-create value in health care and also offer guidance to healthcare organizations (HCOs) in adopting appropriate strategies and practices to embrace consumers as partners in the development and delivery of innovative health care products and services.